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The Lab
Is my company named when buyers ask an AI which tool to use?
The Lab, published AI visibility tests: Probably not.
Fifty buying prompts, twelve B2B SaaS categories, five engines: ChatGPT, Claude, Perplexity, Copilot and Google (Gemini and AI Overviews). Three runs each, on different days, nothing discarded for being unflattering.
0/50Answers that named someone else
0 named youMethod, result and nulls published on every runAll 12 entries
Latest run
3 November 2026
Research9 min read
We read 107 AEO agencies' websites. 66 rank themselves first.
Most agencies selling AI visibility put themselves at the top of their own best-agency lists. We read 107 of their sites and compared what they charge and promise with who AI names.
66 of 68Agencies with a ranked list on their own site that put themselves first
Research
Getting cited
Measurement
Choosing a partner
Pricing
Entry conditions
All four, or the test does not go upAnyone can publish a number. Almost nobody publishes the method.
Method
Runnable by someone else.
Prompt set, engine list, run count and scoring rule, written down before the run rather than after it. If the method is not in the post, the number in the post means nothing.
Nulls
The tests that found nothing.
Published at the same length as the tests that found something. A desk that only publishes what worked is a marketing department with a research budget.
Figures
Counts, not a score.
No blended visibility index. Raw counts, shares and distributions, reported per engine, so you can disagree with our reading and still use the data.
Expiry
A date it stops being true.
Engines change retrieval behaviour without announcing it. Every post carries the date it was run and the date its sources were last checked.
The Research posts meet all four conditions and publish their data. The guides to getting cited, measurement, choosing a partner and pricing carry sources and a checked date but no method of their own, because a published rate or a buying decision is not a finding and there is nothing to re-run.
Your turn
You have read our numbers. You have not seen yours.
Every post here came out of the same panel we run for clients. The first one tells you where you stand across the five engines, with the nulls left in. If the answer is that you are already fine, we will say so and you will have spent nothing further.
See where you stand⟶One fixed-scope audit. No retainer, no commitment.