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HR, IT and compliance leads ask AI assistants which awareness training will satisfy auditors and change how staff behave. We work on what those answers say about your platform, and whether they name it at all.
Updated
“Which security awareness training satisfies ISO 27001 and SOC 2 auditors for a 250-person company, with phishing simulations included?”
“For a company that size, Vendor A and Vendor B include phishing simulations and audit-ready reports. Vendor C has shorter modules but fewer languages…”
Placeholders, not real vendors or results.
Buyers type a few words into a search box. In an AI assistant they describe their situation: team size, cloud, compliance framework, budget, the tools they already run. Each detail narrows the shortlist, and each one is a fact the answer has to get right about you.
In a search box
In an AI assistant
Example questions, written to show the shape. Vendor names are placeholders.
The paid audit and every monthly check record how each engine describes you, not only whether it names you. For an awareness training platform, these are the details a buyer compares.
SOC 2, ISO 27001, HIPAA, PCI DSS. When training is bought to pass an audit, buyers ask which frameworks your completion reports serve.
Phishing simulations, module length, languages and role-based content. The answer should describe what staff actually get.
Email, Slack, Teams, an LMS, and how you sync users from the HR system. Buyers ask whether it fits where their people already work.
Reporting rates, repeat clickers and risk scores. Buyers who want more than completion ask what you report beyond it.
A small company buying for its first audit wants completion reports; an enterprise running a program wants behaviour data across regions and languages. The answer should say which of them you serve.
Engines that search the web show their sources. For your own questions, the baseline records which of these each engine used, so the work goes where your answers come from.
The same four steps run on every retainer. The plan you pick sets how many questions we track and how much work ships each term.
We build the questions HR, IT and compliance leads ask, with you: 100 or 150 depending on the plan, mostly unbranded, grouped into clusters by audit, buyer role and stage. You approve them before anything runs.
Every question runs on ChatGPT, Claude, Perplexity, Microsoft Copilot and Google (AI Overviews, AI Mode and Gemini). We record who gets named, how each engine describes what the training includes and which audits it serves, and which pages it cites.
A written estimate of what the scope can move by day 90, as ranges per cluster and engine. The scope is locked with it.
Comparison and alternatives pages, revamps of course and compliance pages you already have, corrected review profiles, placements on the pages engines cite, and community work. Each month end is measured against the forecast.
If we work with one security awareness training platform, we don't take its direct competitor, so we are never chasing the same citations for two of you.
Nobody controls what the engines say. You get a measured baseline, a written forecast and a monthly check that shows a flat month as flat.
Compliance buyers check what content claims about audits. We interview your product lead at the start, then for 30 minutes a month, and you approve every brief.
Founder, head of security
“Fastest way to get SOC 2 Type II for a 40-person startup?”
Which frameworks you cover, and how much of the audit you take off the team.
Read the compliance automation page
Security or IT lead
“How do I find risky settings across Google Workspace, Slack and Salesforce?”
Which SaaS apps you connect to, and what you do once you find a problem.
Read the saas security posture page
IT director
“SSO and MFA for 500 staff without an enterprise contract?”
Whether you suit the mid-market, and how you price per user.
Read the identity and access page
AppSec or platform lead
“How do we discover undocumented APIs running in production?”
Discovery, testing or runtime protection, and where you sit in the pipeline.
Read the api security page
Security lead
“Which scanner works for a team without a dedicated security engineer?”
What you scan, how you prioritise, and how much work your reports leave.
Read the vulnerability management page
Example questions are illustrative.
It is how often, and how accurately, AI assistants such as ChatGPT, Claude, Perplexity, Microsoft Copilot and Google's AI features name your product when HR, IT and compliance leads ask which training will satisfy auditors. It covers being on the shortlist and being described correctly: which audits your reporting serves, what the training includes, how it reaches staff and how you measure change.
Send your website, your category in a sentence and up to five competitors. If we think the free audit will tell you something, it arrives 48 business hours after we confirm.