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IT directors and security leads ask AI assistants which tools handle SSO, MFA, provisioning and access reviews for a company their size. We work on what those answers say about your product, and whether they name it at all.
Updated
“Which SSO and MFA tool suits a 500-person company on Google Workspace that wants access reviews without an enterprise contract?”
“For a company that size, Vendor A and Vendor B cover SSO and MFA with simpler pricing. Vendor C adds access reviews but is priced for larger teams…”
Placeholders, not real vendors or results.
Buyers type a few words into a search box. In an AI assistant they describe their situation: team size, cloud, compliance framework, budget, the tools they already run. Each detail narrows the shortlist, and each one is a fact the answer has to get right about you.
In a search box
In an AI assistant
Example questions, written to show the shape. Vendor names are placeholders.
The paid audit and every monthly check record how each engine describes you, not only whether it names you. For an identity product, these are the details a buyer weighs against what they already run.
SSO, MFA, provisioning, privileged access, governance and access reviews are sold as separate categories that overlap. An answer that files you under one when you do three leaves you out of two shortlists.
Company size, contract minimums and per-user pricing. A 500-person company wants simple pricing and a fast rollout; a global enterprise wants governance depth and custom contracts.
Directories such as Google Workspace and Microsoft Entra ID, HR systems, and the apps you provision accounts into. Buyers check the list against their own stack.
Setup effort, migration from an existing provider, and what changes for staff on day one. Buyers weigh it alongside the features.
Access reviews and audit logs that an auditor will accept, and the certifications your own security carries. The answer should state them as they are today.
Engines that search the web show their sources. For your own questions, the baseline records which of these each engine used, so the work goes where your answers come from.
The same four steps run on every retainer. The plan you pick sets how many questions we track and how much work ships each term.
We build the questions IT directors and security leads ask, with you: 100 or 150 depending on the plan, mostly unbranded, grouped into clusters by capability, company size and stage. You approve them before anything runs.
Every question runs on ChatGPT, Claude, Perplexity, Microsoft Copilot and Google (AI Overviews, AI Mode and Gemini). We record who gets named, how each engine describes what you cover and who you suit, and which pages it cites.
A written estimate of what the scope can move by day 90, as ranges per cluster and engine. The scope is locked with it.
Comparison and alternatives pages, revamps of integration and product pages you already have, corrected review profiles, placements on the pages engines cite, and community work. Each month end is measured against the forecast.
If we work with one identity and access vendor, we don't take its direct competitor, so we are never chasing the same citations for two of you.
Nobody controls what the engines say. You get a measured baseline, a written forecast and a monthly check that shows a flat month as flat.
IT buyers notice vague content about setup and migration. We interview your product lead at the start, then for 30 minutes a month, and you approve every brief.
Founder, head of security
“Fastest way to get SOC 2 Type II for a 40-person startup?”
Which frameworks you cover, and how much of the audit you take off the team.
Read the compliance automation page
Security or IT lead
“How do I find risky settings across Google Workspace, Slack and Salesforce?”
Which SaaS apps you connect to, and what you do once you find a problem.
Read the saas security posture page
AppSec or platform lead
“How do we discover undocumented APIs running in production?”
Discovery, testing or runtime protection, and where you sit in the pipeline.
Read the api security page
Security lead
“Which scanner works for a team without a dedicated security engineer?”
What you scan, how you prioritise, and how much work your reports leave.
Read the vulnerability management page
HR, compliance or IT
“Phishing training that satisfies ISO 27001 auditors?”
Which audits your reporting maps to, and how you measure behaviour change.
Read the security awareness training page
Example questions are illustrative.
It is how often, and how accurately, AI assistants such as ChatGPT, Claude, Perplexity, Microsoft Copilot and Google's AI features name your product when IT and security leads ask which tool should handle sign-in, MFA and access for their company. It covers being on the shortlist and being described correctly: which parts of identity you cover, who you suit, what you connect to and what rolling you out takes.
Send your website, your category in a sentence and up to five competitors. If we think the free audit will tell you something, it arrives 48 business hours after we confirm.