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Security teams ask AI assistants which tools to evaluate. We work on what those answers say about your product, and whether they name it at all.
Updated
“Which CSPM tools suit a 300-person SaaS company on AWS that needs SOC 2 Type II?”
“For an AWS-first team that size, Vendor A and Vendor B are common picks. Vendor C adds runtime coverage but prices per workload…”
Placeholders, not real vendors or results.
Buyers type a few words into a search box. In an AI assistant they describe their situation: team size, cloud, compliance framework, budget, the tools they already run. Each detail narrows the shortlist, and each one is a fact the answer has to get right about you.
In a search box
In an AI assistant
Example questions, written to show the shape. Vendor names are placeholders.
The paid audit and every monthly check record how each engine describes you, not only whether it names you. In security software, these are the details buyers filter on.
Security software is sold in acronyms. An answer that files a CNAPP under CSPM, or an IGA tool under SSO, puts you on the wrong shortlist before anyone reads your site.
Buyers ask whether one tool replaces two. The answer should list the capabilities you have, without inventing ones you don't.
Agent or agentless, which clouds, self-hosted or SaaS. Any one of them can rule a tool out.
SOC 2 Type II, ISO 27001, FedRAMP and the rest. An answer that states last year's status, or a certification you never held, costs trust with a buyer who will check.
Team size, budget and in-house expertise. A buyer with no security engineer asks for different tools than one running a SOC.
Engines that search the web show their sources. For your own questions, the baseline records which of these each engine used, so the work goes where your answers come from.
Founder, head of security
“Fastest way to get SOC 2 Type II for a 40-person startup?”
Which frameworks you cover, and how much of the audit you take off the team.
Read the compliance automation page
Security or IT lead
“How do I find risky settings across Google Workspace, Slack and Salesforce?”
Which SaaS apps you connect to, and what you do once you find a problem.
Read the saas security posture page
IT director
“SSO and MFA for 500 staff without an enterprise contract?”
Whether you suit the mid-market, and how you price per user.
Read the identity and access page
AppSec or platform lead
“How do we discover undocumented APIs running in production?”
Discovery, testing or runtime protection, and where you sit in the pipeline.
Read the api security page
Security lead
“Which scanner works for a team without a dedicated security engineer?”
What you scan, how you prioritise, and how much work your reports leave.
Read the vulnerability management page
HR, compliance or IT
“Phishing training that satisfies ISO 27001 auditors?”
Which audits your reporting maps to, and how you measure behaviour change.
Read the security awareness training page
Example questions are illustrative.
The same four steps run on every retainer. The plan you pick sets how many questions we track and how much work ships each term.
We build the questions your buyers ask, with you: 100 or 150 depending on the plan, mostly unbranded, grouped into clusters by topic. You approve them before anything runs.
Every question runs on ChatGPT, Claude, Perplexity, Microsoft Copilot and Google (AI Overviews, AI Mode and Gemini). We record who gets named, how each engine describes you, and which pages it cites.
A written estimate of what the scope can move by day 90, as ranges per cluster and engine. The scope is locked with it.
Comparison and alternatives pages, revamps of pages you already have such as docs and trust pages, corrected review profiles, placements on the pages engines cite, and community work. Each month end is measured against the forecast.
If we work with a compliance automation tool, we don't take its direct competitor.
Nobody controls what the engines say. You get a measured baseline, a written forecast and a monthly check that shows a flat month as flat.
Technical buyers notice thin content. We interview your product lead at the start, then for 30 minutes a month, and you approve every brief.
It is how often, and how accurately, AI assistants such as ChatGPT, Claude, Perplexity, Microsoft Copilot and Google's AI features name your product when security buyers ask which tools to evaluate. It covers two things: being named on the shortlist, and being described correctly, from your category and capabilities to how you deploy and your compliance status.
Send your website, your category in a sentence and up to five competitors. If we think the free audit will tell you something, it arrives 48 business hours after we confirm.