Maitrey Gholap

Maitrey has worked in SEO for five years. He is also a computer engineer and a developer, so when the problem is in how a site is built, he can read the code and fix it himself.

He was already working in search when buyers started asking ChatGPT and Perplexity which vendor to pick. A ranking report can't tell a company whether those answers name it, so answer engine optimization became part of his work.

He wrote up how Salienz runs: the 100 buyer questions behind every engagement, how each one is scored, and the Salienz Score, which rates how strongly AI assistants recommend a brand. Those pages and his posts in The Lab are below.