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Perplexity puts numbered citations in every answer, so a buyer can open the pages behind a shortlist, and so can you. This sheet sets out what Perplexity documents about those answers.
Updated
From Perplexity's pages, read
PerplexityBot
Built to surface and link websites in Perplexity's search results. Perplexity recommends allowing it.
For you: Allow it in robots.txt and let it through your firewall. This is the bot that gets you linked.
Not this crawler
Perplexity says PerplexityBot isn't used to crawl content for foundation models.
For you: Allowing it is a decision about search answers, so your training policy doesn't come into it.
Perplexity-User
Supports actions a person asks for. Because a person asked, Perplexity says it generally ignores robots.txt rules.
For you: Don't rely on robots.txt to keep it off a page.
Numbered, in each answer
Perplexity says it searches the internet for authoritative sources and that each answer includes numbered citations linking to the originals.
For you: For any question, you can list the pages the answer used. Those pages are where the work goes.
Up to 24 hours
Changes to how its crawlers treat your site can take up to 24 hours to apply.
For you: If you fix an accidental block, check again the next day.
Your own analytics
Perplexity's crawler docs and help article give no tracking method. Clicks on its citations reach your site as referral visits.
For you: Clicks are a partial count, since many readers stop at the answer. We read the answers as well.
Seen in practice, not documented by Perplexity
Based on the pages linked in the sheet above, read .
All five engines run on one retainer, so this work is never sold alone. The plan you pick sets how many questions we track and how much ships each term.
We write the questions your buyers ask, with you: 100 or 150 depending on the plan, mostly unbranded. You approve them before anything runs.
We check PerplexityBot in your robots.txt and at your firewall, then confirm your pages can be reached. Fixes go into your plan's technical cycles.
Two weeks of answers across all five engines. For Perplexity, we record who gets named, how it describes you, and every numbered citation behind the answer. On day 14 you get a written estimate of what the scope can move by day 90, as ranges per cluster and engine.
Placements and corrections on the pages Perplexity cites for your questions, comparison and alternatives pages of your own, revamps of pages you already have, and community work. Each month end is measured against the forecast.
Nobody controls what the engines say. You get a measured baseline, a written forecast and a monthly check that shows a flat month as flat.
We don't take your direct competitor, so we are never chasing the same citations for two of you.
We interview your product lead at the start, then for 30 minutes a month, and you approve every brief.
Each monthly check reads the same questions again and sets the result against the forecast. A flat month shows as flat. This is the shape of it, filled in for a made-up company.
Answers naming each, out of 100 questions.
Ahead
Range set on day 14 for this cluster: 10 to 16 answers. This month: 19.
Right: Category, pricing, main use case.
Wrong: Lists an integration the product dropped.
Citation 3 in those answers is an old forum thread. A current answer is going up in next month's work.
Visits referred from Perplexity: 22
It is the work of getting your product named, and described correctly, when buyers ask Perplexity about your category. Since each answer lists numbered sources, most of it goes into the pages those citations point to and what they say about you.
Send your website, your category in a sentence and up to five competitors. If we think the free audit will tell you something, it arrives 48 business hours after we confirm.