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Microsoft says Bing and Copilot share one crawling, indexing and ranking foundation, so a page Bing misses has a poor route into Copilot. It also reports citations to site owners, which is more than most makers offer.
Updated
From Microsoft's pages, read
Bingbot
Microsoft says Bing and Copilot search rely on the same crawling, indexing and ranking foundation as traditional search.
For you: Being fine on Google doesn't settle this. Bing needs its own check.
IndexNow
Microsoft recommends notifying Bing when URLs are added, updated or removed, and says this reduces outdated references in Copilot responses.
For you: Send a ping whenever a page describing your product changes.
AI Grounding preference
Announced 30 October 2026 and set per page by meta tag or HTTP header. Allow is the default. Microsoft starts honouring it on 1 February 2027, in place of NoArchive and NoCache.
For you: You need no setting to stay eligible. Do check your pages for old NoArchive or NoCache tags.
AI Training preference
Separate from grounding. Set in robots.txt for a site or path, or per page. Neither preference changes eligibility for traditional Bing results.
For you: You can refuse training and stay in Copilot's answers.
AI Performance report
In Bing Webmaster Tools: total citations, cited pages and grounding queries across Copilot, AI summaries in Bing and select partners. It doesn't measure rankings or importance.
For you: Free, and a citation count straight from the maker. We use it to check our own reading.
Based on the pages linked in the sheet above, read .
All five engines run on one retainer, so this work is never sold alone. The plan you pick sets how many questions we track and how much ships each term.
We write the questions your buyers ask, with you: 100 or 150 depending on the plan, mostly unbranded. You approve them before anything runs.
We check Bingbot access, your index coverage in Bing Webmaster Tools and any NoArchive or NoCache tags, then set up IndexNow if you don't have it. Fixes go into your plan's technical cycles.
Two weeks of answers across all five engines. For Copilot, we record who gets named and how it describes you, then read your AI Performance report for citations and grounding queries. On day 14 you get a written estimate of what the scope can move by day 90, as ranges per cluster and engine.
Comparison and alternatives pages, revamps of pages the report shows being cited, corrected review profiles, placements on the pages Copilot cites, and community work. Each month end is measured against the forecast.
Nobody controls what the engines say. You get a measured baseline, a written forecast and a monthly check that shows a flat month as flat.
We don't take your direct competitor, so we are never chasing the same citations for two of you.
We interview your product lead at the start, then for 30 minutes a month, and you approve every brief.
Each monthly check reads the same questions again and sets the result against the forecast. A flat month shows as flat. This is the shape of it, filled in for a made-up company.
Answers naming each, out of 100 questions.
On track
Range set on day 14 for this cluster: 12 to 20 answers. This month: 16.
Right: Category, integrations, company size it suits.
Wrong: Links to a pricing page you have since moved.
Bing still held the old URL. Redirect added and IndexNow sent, so next month's check looks at it again.
Total citations in your AI Performance report: 64
It is the work of getting your product named, and described correctly, when buyers ask Microsoft Copilot about your category. It starts with Bing's index, because Microsoft says Copilot relies on the same foundation, and moves on to the pages Copilot cites and what they say about you.
Send your website, your category in a sentence and up to five competitors. If we think the free audit will tell you something, it arrives 48 business hours after we confirm.